Purpose: Increase awareness of and need for colorectal cancer screening in the San Luis Valley and Southeastern Colorado, with additional emphasis on breast and cervical cancer screening.
Scope: A combined radio, print, and text messaging campaign in partnership and collaboration between CCSP, the Colorado Cancer Coalition, Valley-Wide Health Systems, and High Plains Community Health Center. Radio ads will be played on local radio stations across the San Luis Valley, Arkansas Valley (La Junta) and Lamar areas over the course of 2-3 weeks (details TBD). This radio campaign will drive listeners to contact their local clinic about screening and enroll in a text messaging campaign to receive more information about colorectal, breast, and cervical cancer screening. Additional, simultaneous messaging will be distributed via clinic websites and/or Facebook pages and/or lobby and waiting rooms with information about the importance of screening and enrolling in the text message campaign. The text message campaign will be developed in consultation with the mHealth Impact Lab of the Colorado School of Public Health. The text message campaign will last 4-6 weeks and will contain messaging primary about colorectal cancer screening, with limited messages about breast and cervical cancer screening. These text messages will be interactive (i.e. ask questions and give limited answers) and will end with directing the individual to their local clinic and/or the Colorado Cancer Coalition website with additional resources and information.
Collaborators: Colorado Colorectal Screening Program, Colorado Cancer Coalition, Colorado Department of Public Health and Environment, American Cancer Society, BioIQ.